This is a blog post in a series written during the first fortnight of our participation in Techstars London 2015.
What did you do today?

Our big achievement today was making progress on our offer for the place we found to live – we’ve going through due diligence now, having signed an initial agreement and handed over a holding fee! Exciting times!
In the morning, we met with a TechStars mentor to talk about our product. One of the key pieces of feedback has been the negative impact of false positives (sending messages indicating someone may be in danger, unnecessarily) on both the mental state of those receiving them (especially if the user is out of power) and consequentially the reputation of the product after a few embarrassing press stories.
Tomorrow we have our first 2-hour deep dive with the TechStars directors (Jon Bradford, Max Kelly) and the Entrepreneur in Residence, Benjamin Southworth. In that, we’re really going to deep dive in the company, the product and the business model. Definitely expecting it to be hard-hitting and for the focus on the business to change a lot – but we’ll see!

Sam: Today I started to invest significant time in the Analysis / Artificial Intelligence system that monitors journeys to detect incidents.
What did you learn?
Sam: I really learnt the impact the press could have on the general perception of our product, and how much of an impact a single mistake made by the analysis system could have on the business. I also learnt that the bottom of an iMac can hold approximately 8 sticky notes 🙂