One story dominated headlines for month after month before the Coronavirus crisis, and it’s already on the return: The Environment. Pressure is mounting, particularly on corporates, to find a solution.
Yet sustainability is still viewed similarly to charity work. Individuals are interested, but not enough to pay-out. And for corporates, sustainability is largely expensive, un-engaging and ineffective.
My new venture, WeOffset, has a solution: A workplace benefit where companies offset the carbon footprints of their employees.
Why? Employers can:
- Increase employee motivation by showing core employer-employee values are aligned
- Develop green credentials in a simple way whilst having a positive impact on the planet
- Promote brand loyalty – by including compelling evidence in CSR and marketing materials
We’re at an early stage: we’ve completed our MVP and sought feedback from industry, which we’re now acting on. We’ve got 45 beta users and, Coronavirus-permitting, we’ll be resuming our client pitches soon.
Check it out at www.weoffset.eco.