Categories
Business

Sustainability before Shareholders?

One story dominated headlines for month after month before the Coronavirus crisis, and it’s already on the return: The Environment. Pressure is mounting, particularly on corporates, to find a solution.

Yet sustainability is still viewed similarly to charity work. Individuals are interested, but not enough to pay-out. And for corporates, sustainability is largely expensive, un-engaging and ineffective.

My new venture, WeOffset, has a solution: A workplace benefit where companies offset the carbon footprints of their employees. 

Why? Employers can:

  1. Increase employee motivation by showing core employer-employee values are aligned
  2. Develop green credentials in a simple way whilst having a positive impact on the planet
  3. Promote brand loyalty – by including compelling evidence in CSR and marketing materials

We’re at an early stage: we’ve completed our MVP and sought feedback from industry, which we’re now acting on. We’ve got 45 beta users and, Coronavirus-permitting, we’ll be resuming our client pitches soon.

Check it out at www.weoffset.eco.

Categories
Computer Science Entrepreneurship

It’s been a long time…

From the week after Yacht Hack in September last year, I’ve been pretty full-on busy for the last academic year, focussing on achieving a First (Summa Cum Laude for any Americans reading) (successfully achieved!) and co-founding a new startup called pingWHEN (made all the more difficult by a 4500 mile gap between my co-founder and myself).

Some of my earlier blogs refer to my undertaking a 4-year Masters degree course. This changed during Yacht Hack. I’ve been interested in Entrepreneurship for a long time, running many small businesses from aged about 13. During my first two years at University I forgot all about this passion and was just focussed on software engineering, academia, internships, and hiking mountains. Yacht Hack reminded me that I should be working in the entrepreneurial space, and after a conversation with my now co-founder and business partner, Julie Markham, I decided to drop my masters year, thus leaving myself with just one year of study (the year I have just completed) and a Bachelors degree.

Now that I’m done I’ll be focussing 100% of my energy into growing pingWHEN into a viable business. More posts to follow!