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Business

Sustainability before Shareholders?

One story dominated headlines for month after month before the Coronavirus crisis, and it’s already on the return: The Environment. Pressure is mounting, particularly on corporates, to find a solution.

Yet sustainability is still viewed similarly to charity work. Individuals are interested, but not enough to pay-out. And for corporates, sustainability is largely expensive, un-engaging and ineffective.

My new venture, WeOffset, has a solution: A workplace benefit where companies offset the carbon footprints of their employees. 

Why? Employers can:

  1. Increase employee motivation by showing core employer-employee values are aligned
  2. Develop green credentials in a simple way whilst having a positive impact on the planet
  3. Promote brand loyalty – by including compelling evidence in CSR and marketing materials

We’re at an early stage: we’ve completed our MVP and sought feedback from industry, which we’re now acting on. We’ve got 45 beta users and, Coronavirus-permitting, we’ll be resuming our client pitches soon.

Check it out at www.weoffset.eco.